One of Project O’s standout features is its high-stakes, fast-paced gameplay reminiscent of Marvel Snap, a game that achieved significant popularity by optimizing for quick session play. By adding true collectibility—complete with “slabbed” digital cards that mimic the physical collectible experience—the game taps into a deeper player motivation. This slabbed card concept is set to drive retention as players strive to collect increasingly rare items, echoing the collect-and-trade dynamics seen in IRL trading card markets.

The development team at Koin Games comprises over 30 veteran game developers with experience from industry giants such as EA, King, and Microsoft. Their collective portfolio includes titles like Apex Legends Mobile, Candy Crush, Solitaire, and Deer Hunter, which have collectively served billions of players and generated substantial revenue. This extensive experience in game development and monetization positions Project O to potentially attract a broad audience, bridging traditional gamers with the emerging Web3 ecosystem.

The integration of true collectibility and AI-driven UGC tools in Project O offers a fresh perspective in the CCG genre, potentially setting it apart from existing titles and appealing to a diverse player base.